The brief for this project was to build a brand around the Te Puke region, primarily to promote events. The client was looking for a logo that states that Te Puke together with its surrounding communities is an exciting place where innovative people live and exciting things are happening.
How the 9 communities, including Te Puke, are located to each other on a map was the inspiration for the diamond shape with its 9 single elements, stating that the 9 individual communities form something even more valuable together. Contract work for Avisa Services Ltd |
We want to stand differentiated from, yet work harmoniously with other community groups in Te Puke to bring a positive and vibrant community centre to Te Puke. Ultimately we would be the 'portal' through which all community events and promotions would flow through. One place to see and find what's on, one group to help organise and promote all the community events. To bring unity and consistency, to lift the locals and outsiders view of Te Puke as a whole. – Client brief |